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GH Whampoa Set to Open Before Christmas
November 2009

UA Whampoa has finally become history in October 2009 after almost 20 years of film exhibition. The site of the cinema has been taken over by Golden Harvest and is expected to reopen before Christmas.

 

Mr Ho Chi-wai, Senior Operations Manager of Golden Harvest Cinemas confirmed that the Whampoa site is under renovation in hope of reopening in December 2009. New staff will be recruited and experienced staff will be transferred from other Golden Harvest cinemas to the new store for the busy Christmas period.

 

UA Whampoa opened in May 1985 and visitors were mainly moviegoers from the neighborhood. Both local residents and movie lovers from other districts feel sorry about the close down of UA Whampoa. After all, big cinemas like UA Whampoa where houses have a large number of seats are getting rare due to the growing popularity of mini cinemas.

 

Mr C. L. Chan, General Manager of UA Cinema Circuit Ltd. states that the close down of UA Whampoa has nothing to do with its operating conditions, as the cinema had not recorded any loss. He did not responded directly to whether the move is led by a rise in the rent of the site, but has confirmed that the leasing agreement had actually expired for some time and UA had discussed with the landlord the future cooperation plan, but ¡§the partnership eventually ended after a throughout consideration¡¨. Chan stressed that the close down of UA Whampoa is only a strategic decision of the company.

 

Although UA Cinemas have closed down their Whampoa store, they are still confident with Hong Kong¡¦s cinema exhibition industry. Recently they are getting ready for the opening of ¡§UA iSquare¡¨, the second IMAX theatre in Hong Kong. UA iSquare located in Tsim Sha Tsui occupies 46,000 square feet and has 5 theatres: the IMAX 3D Theatre, two VIP theatres and two standard theatres, providing over 900 seats. With the preceding success of BEA IMAX located at Megabox in Kowloon Bay, UA iSquare, situated in a location with even more convenient transportation, can certainly attract high spending audiences who demand for ultimate audio visual experiences.

 

In order to strengthen its market position, UA Cinemas also have their official website revamped with the launch of the ¡§UA Onliner¡¨ member service. The service allows members to buy tickets online, post movie reviews, share movie experiences, set favourite movie categories, exchange movie information with friends and so on. UA Cinemas wish to build up an online movie community through ¡§UA Onliner¡¨ and fortify audiences¡¦ loyalty to UA Cinemas.

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