Mr. Li Feng is the Founder, President and CEO of the Beijing Netmovie CO., Ltd. He has 15 years of experience in marketing and sales management, specialising in entertainment marketing as well as the development and management of mass marketing system. He graduated from the Department of Mathematics in Nanchang University.

Beijing Netmovie CO., Ltd is a professional company in integrated marketing of new media video productions and is now the largest digital content provider of entertainment in mainland China. Having spent for more than 100 million dollars on licensing deals of entertainment programmes in 2007, the company obtained in total some 100 thousand hours programmes from major content providers around the world. The company has developed strategic partnerships with the world’s largest Chinese content providers like TVB, ATV and Sil-Metropole Organisation Ltd., and it is planning to have similar strategic partnerships with major international content providers from places like US, South Korea, Japan and France, etc..