As the global market for specialty product is contracting, and many territories are saturated with local and Hollywood cinema, it is becoming increasingly difficult to sell Asian films into the US and other western territories. This seminar will examine what kind of Asian product is still selling, which platforms and territories are buying and the best strategies for positioning Asian films. Among the specific subjects to be discussed are new distribution models for specialty films in the US, the appetite for Asian cinema in Europe and emerging markets for Asian product.